Converting Visitors into Customers: Website Architecture Best Practices
Live webinar
Free but registration required.
Every small business owner knows they need to have a website but is your site actually converting visitors to customers or is it just a pretty design?
By exploring real-world success stories, including an 85% conversion increase for a recent client, you'll discover how to structure your website to capture and retain visitor attention within those crucial first 3-5 seconds.
There are proven strategies behind high-converting websites. But this isn't just theory – it's practical, actionable knowledge derived from the analysis of thousands of websites.
You’ll discover:
- How to map and optimize different user journeys based on visitor intent.
- Essential navigation and content organization strategies.
- Strategic placement of calls-to-action and the psychology behind color choices.
- How to fix common website architecture mistakes.
- Practical tools and testing methods to measure and improve your website's performance.
Jennifer DeRosa is the author of "Building DIY Websites for Dummies," a new addition to the renowned "for dummies" series. She is the visionary behind Toto SEO and Toto Coaching. As the founder of Toto SEO, she specializes in offering SEO solutions tailored for small businesses. Through Toto Coaching, she provides an interactive online course, complete with weekly coaching sessions, empowering small businesses and entrepreneurs to craft websites that not only presell their offerings but also foster trust among their clientele. Jennifer's thirst for knowledge recently led her to complete a course on No Code Artificial Intelligence and Machine Learning at the prestigious MIT University. Before her current ventures, Jennifer was the driving force behind TechCare, a web development agency she founded and led from 2001 to 2021. Her career also includes consulting roles with industry giants such as Mercedes Benz Credit Corporation, US Surgical, GTE, GE Capital, Unilever, and Calvin Klein.